2D and 3D animations – why are they effective?

Every day, using the web, we encounter a variety of content that competes with each other for the attention of Internet users. Attractive educational or promotional content bombards us at virtually every turn as we watch videos or scroll through social media. As audiences, we are becoming more demanding, making it necessary for organizations to climb to the heights to ensure the best possible visual message and engaging content that is memorable. What can you do to maximize the message in your advertising or corporate content materials? Opt for computer animation, including 3D and 2D animation, which are used not only in e-learning, but also in sales, marketing activities and education in general!

What is animation?

Computer animation is a versatile multimedia tool that can be used to show specific content in an extremely creative digital version. The main purpose of using animation in education is to present complex processes and issues in a simple and possibly understandable way. In turn, as a marketing tool, animation supports promotional and sales processes, providing unlimited possibilities for creating online graphics and the creation of products, services, information campaigns addressed to any target group.

Animations have a special power to attract and capture attention because of their dynamism and movement. Their incredible flexibility makes them applicable in virtually every field, starting with film production, computer games, science, workforce development, online training, medicine, to architecture and even culture and art.

Types of computer animation

The types and types of animation are now numerous, as are the styles developed by designers. However, from the point of view of a typical Internet user or employee of an organization, the most common will be online applications that promote products and services or work well as engaging material in online training.

Here are the most common types of animation:

2D Animation

2D animation is a multimedia project, and a traditional style of animation that depicts characters and objects in two-dimensional space. This means that they have only width and height, which are the only dimensional elements here. In the past, the process of creating 2D animation was carried out manually. Today, however, modern animation software and tools allow artists and graphic designers to digitally draw and animate the resulting shapes.

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